Five Modules, One Complete Production Skill

Module Breakdown

1. 01

   Newsletter Strategy & Briefs

   Everything starts with a clear brief. This module covers how to align with a client on audience, sending cadence, content themes, and goals — before a single word is drafted.

   • Understanding subscriber intent and permission
   • Defining newsletter purpose and frequency
   • Writing a production brief from a client conversation
   • Setting up a repeatable planning schedule
2. 02

   Writing & Layout

   Craft readable, scannable newsletter content using AI-assisted drafting — then assemble it into a professional email layout that works across clients and devices.

   • Structuring subject lines, preheaders, and body copy
   • Using AI tools to draft and refine at speed
   • Choosing and applying an email layout that fits the content
   • Editing for tone, clarity, and reader action
3. 03

   Consent & List Hygiene

   Permission-based sending is non-negotiable. This module teaches the compliance principles every professional newsletter producer must understand — and apply for every client.

   • What permission-based sending means in practice
   • Unsubscribe flows, sender identity, and footer requirements
   • List hygiene: bounces, suppressions, and engagement
   • Checking a client's list health before producing a send
4. 04

   Testing & Sending Checklists

   Professionals check everything before it goes out. This module gives you a repeatable pre-send quality-assurance process covering links, rendering, timing, and sign-off.

   • Building and using a pre-send QA checklist
   • Testing links, images, and rendering across email clients
   • Checking subject line length and spam-trigger awareness
   • Handoff documentation and client sign-off flow
5. 05

   Reporting & Recurring Production Scopes

   Turn a one-off project into an ongoing retainer. This module covers reading basic metrics, communicating results to clients, and packaging your skills into a recurring production agreement.

   • Reading open, click, and unsubscribe rates for a client briefing
   • Writing a concise post-send report
   • Scoping a monthly newsletter production retainer
   • Setting expectations and managing a remote production relationship